Content License
Many PEC clients that use our brochures ask us if they can post these brochures on their website as a downloadable document or if they can just copy and paste the text into their website. The answer is No and Yes.
Why No?
PEC has become the leading provider in patient education materials because we work hard to write meaningful and effective copy and support that copy with high-end video and graphics. We charge a fair and competitive price for our materials and use that revenue to pay our salaries so we can continue to offer our customers new and innovative products. If we allowed anyone to copy and use our content without charging them, we would not be able to stay in business.
All of our brochures, videos and content are copyrighted. Copying any element of them without permission, even though you may have purchased our product, is a violation of PEC’s copyright and theft of our intellectual property.
We will also protect a “derivative work”. If someone takes our original text and makes minor changes or additions to it that they deem to be of little substance, it is still our intellectual property and would not be copyrightable as a “new work”.
PEC will pursue any practice that copies or creates a derivative work from our materials to the full extent allowed by copyright law when it discovers such a violation and the violator refuses to pay PEC for its use.
Why Yes?
PEC realizes that we live in a time where over 75% of the population search for healthcare information on the internet and that having our materials available for downloading or use on their website would be a valuable asset for them. Therefore, PEC will license specific brochures, text and/or graphics contained in many of our products for a reasonable annual license fee. In order to obtain the rights to post PEC copyrighted content on your website, payment must be made in advance and a written license agreement specifying exact use rights must be issued by PEC. This license will serve as notice to any web developer that our customer does indeed have the right to publish our materials on their website.
Content License Pricing Guidelines
Not all PEC materials are eligible for licensing. Therefore, it is imperative that you consult with a PEC representative to determine the cost and availability to licensing the content you would like to use. If PEC discovers a practice has been using our materials without permission and the practice wishes to avoid the legal costs, ramifications, and any punitive damages from violating our copyrights, the pricing outlined in the guidelines below will be double for the time period in which the violation occurred. Depending on the cooperation and time spent resolving the violation, PEC may allow the continued use of the content and reduce the license cost to current pricing going forward.
PEC Brochures – Completely Custom or Overprinted Brochures
If you purchase a custom brochure or a minimum of 500 overprinted brochures per year – PEC will provide you with a downloadable file of that brochure with your custom information for $250 per year. (This does not include our Deluxe and Premium brochure product line.) If you are not purchasing our brochure at the minimum per year – PEC will provide you with a downloadable file of that brochure with your custom information for $500 per year.
If you want to use the text and images from our brochure on your website as content for one of your web pages, and you purchase a minimum of 500 overprinted brochures per year – PEC will license the text from that brochure for $250 per year. (This does not include the lifestyle images that are often licensed to PEC by a third-party company.)
If you want to use the text and images from our brochure on your website as content for one of your web pages, and you are not purchasing our brochure at the minimum per year – PEC will license the text from that brochure for $500 per year.
PEC Images and Graphics
PEC images used within its brochures, videos and website may be licensed providing PEC originally produced the images and graphics. Pricing for PEC images is $150 per image per year.
Video and Content from Videos
PEC will consider licenses for streaming videos and content from its videos on an individual basis. If a customer wishes to purchase copies for distribution to patients, please contact us for pricing.